Privacy Policy

This privacy policy applies between you, the User of this Website, and Saining Care Agency, the owner and provider of this Website. Saining Care Agency takes your privacy seriously. This policy explains how we collect, use, store and protect your personal data, including information submitted through website forms, Typeform forms used in connection with Google Ads campaigns and, where active, the Tidio live chat service.

Please read this privacy policy carefully.

Definitions and Interpretation

In this privacy policy, the following definitions apply:

Data: All information you submit to Saining Care Agency through this Website or associated services. This includes information submitted through embedded forms, Typeform forms, advertising landing pages and, where active, Tidio live chat.

We, Us or Our: Saining Care Agency.

User or You: Any third party who accesses this Website and is not employed by Saining Care Agency or providing services to Saining Care Agency under contract while accessing the Website.

Website: The website you are currently using, www.sainingcare.co.uk, and any subdomains of this Website unless expressly excluded by their own terms and conditions.

Unless the context requires otherwise:

  • The singular includes the plural and vice versa;
  • References to “including” mean “including without limitation”;
  • A reference to a person includes individuals, companies, partnerships, government bodies and other organisations; and
  • References to legislation include any amendments, replacements or re-enactments of that legislation.

Scope of This Privacy Policy

This privacy policy applies to the actions of Saining Care Agency and Users in relation to this Website. It covers:

  • Data submitted through contact and enquiry forms;
  • Data submitted through Typeform forms, including forms used as part of Google Ads campaigns;
  • Data collected through Google Ads, conversion tracking and website analytics technologies;
  • Data collected through Tidio live chat, where this service is active; and
  • Technical information collected when you visit or interact with the Website.

This policy does not apply to external websites that may be accessed through links on this Website. We encourage you to read the privacy policies of those websites before submitting personal data.

Data We May Collect

Depending on how you use the Website and which services you interact with, we may collect the following personal data:

  • Your name;
  • Your email address;
  • Your telephone number;
  • Information you provide about your care requirements or the services you are interested in;
  • Information included in an enquiry, Typeform response or live chat message;
  • Your communication and marketing preferences;
  • Your IP address;
  • Your browser type, device type and operating system;
  • The pages you visit and actions you take on the Website;
  • The date, time and duration of your visit;
  • Referral information, including whether you reached the Website through a Google advertisement; and
  • Cookie identifiers and other technical or advertising data, where you have provided the required consent.

Please avoid providing sensitive personal information through a general contact form or live chat unless it is necessary for your enquiry. If you voluntarily provide information concerning your health or care needs, we will handle it with additional care and only process it where we have an appropriate lawful basis and, where required, a condition for processing special category data.

How We Collect Your Data

We may collect personal data:

  • When you submit a form on this Website;
  • When you complete a Typeform form connected to one of our advertising campaigns;
  • When you contact us by telephone or email;
  • When you use the Tidio live chat service, where active;
  • When you respond to or interact with one of our Google Ads campaigns; and
  • Automatically through cookies and similar technologies when you use the Website.

How We Use Your Data

Saining Care Agency is the data controller for the personal data described in this policy. We may use your data for the following purposes:

  • Responding to your enquiries;
  • Contacting you about the care services you have requested information about;
  • Assessing how we may be able to assist with your care requirements;
  • Providing and managing our services;
  • Maintaining internal records;
  • Improving our Website, advertising and customer service;
  • Measuring the performance of our Google Ads campaigns;
  • Understanding how visitors use and interact with our Website;
  • Preventing fraud, misuse and security threats;
  • Meeting our legal and regulatory obligations; and
  • Sending marketing communications where you have provided consent or where we are otherwise permitted to do so by law.

Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal data. Depending on the circumstances, we may rely on:

  • Consent: Where you have given us clear permission to process your data for a particular purpose, such as non-essential cookies or certain marketing communications;
  • Contract: Where processing is necessary to provide a service you have requested or to take steps at your request before entering into a contract;
  • Legal obligation: Where we must process data to comply with the law; and
  • Legitimate interests: Where processing is necessary for the reasonable operation and improvement of our business, provided those interests are not overridden by your rights and interests.

Where we process special category data, such as information about your health or care needs, we will also identify an appropriate additional condition for processing that information.

Our Use of Cookies

Necessary Cookies

We use necessary cookies to operate the Website and provide essential functionality, including security, network management and accessibility. These cookies cannot usually be disabled through our cookie controls. You may be able to block them through your browser settings, but doing so could affect how the Website functions.

Analytics Cookies

Where you provide consent, we may use analytics cookies to understand how visitors use the Website. These cookies may collect information such as the pages visited, time spent on the Website, device type and general interaction data. This information helps us monitor and improve the Website.

Advertising and Google Ads Cookies

Where you provide consent, Google Ads and related services may use cookies or similar technologies to:

  • Measure whether an advertisement resulted in a Website visit, enquiry or other conversion;
  • Assess and improve the performance of our advertising campaigns;
  • Limit how frequently advertisements are shown; and
  • Deliver more relevant advertising, where this functionality is enabled.

Information collected through these technologies may be processed by Google in accordance with its own privacy policies. You can manage non-essential cookie permissions through the cookie control available on this Website and may also manage advertising preferences through Google's advertising settings.

Typeform

We use Typeform to provide online enquiry and lead-capture forms, including forms linked to or embedded within landing pages used for Google Ads campaigns.

When you complete a Typeform form, the information you enter is collected on our behalf and made available to Saining Care Agency so that we can respond to your enquiry. Typeform acts as a data processor for the information submitted through forms we create.

Typeform may also collect technical information necessary to operate its service, such as your IP address, browser information, device information and the date and time of your submission. Typeform processes information in accordance with its own privacy policy and data-processing terms.

Google Ads and Conversion Tracking

We use Google Ads to advertise our services. If you click one of our advertisements, Google and this Website may record information about that interaction.

Where the required cookie consent has been provided, Google Ads conversion tracking may help us determine whether an advertisement led to an action such as:

  • Submitting an enquiry form;
  • Completing a Typeform form;
  • Clicking a telephone link;
  • Clicking an email link; or
  • Visiting a particular page.

Conversion information is used to measure and improve campaign performance. It does not provide us with access to your personal Google account or directly identify you to us unless you separately submit your details through a form or contact method.

Tidio Live Chat

Where active, we may use Tidio to provide live chat functionality. If you use the chat service, Tidio may collect:

  • Your name and contact details, if supplied;
  • The content of your chat messages;
  • Your IP address;
  • Device and browser information; and
  • Technical and usage information associated with the chat session.

This information is used to respond to enquiries, provide customer support and maintain relevant records. Tidio may process this information on our behalf in accordance with its own privacy policy and contractual obligations.

Third-Party Services and Data Sharing

We may share relevant personal data with trusted service providers where necessary to operate the Website, respond to enquiries, provide our services or measure advertising performance. These providers may include:

  • Typeform, for enquiry and lead-capture forms;
  • Google, for advertising, analytics and conversion measurement;
  • Tidio, for live chat functionality where active;
  • Website hosting and technical support providers;
  • Email and communication service providers; and
  • Professional advisers, regulators or legal authorities where required.

We do not sell or rent your personal data. Service providers acting on our behalf are only permitted to process data for the agreed purposes and must take appropriate steps to protect it.

Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, including responding to enquiries, providing services, maintaining appropriate records and meeting legal, accounting or regulatory requirements.

Retention periods may vary depending on the nature of the information and our reason for processing it. When personal data is no longer required, we will securely delete or anonymise it.

Controlling the Use of Your Data

Where you submit personal data, you may be given options concerning:

  • Whether you wish to receive direct marketing communications; and
  • Whether non-essential cookies and advertising technologies may be used.

You may withdraw your consent to marketing at any time by using the unsubscribe option in a marketing email or by contacting us at hello@sainingcare.co.uk.

Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • Request access to the personal data we hold about you;
  • Request correction of inaccurate or incomplete data;
  • Request deletion of your personal data;
  • Request that we restrict the processing of your data;
  • Object to certain types of processing;
  • Request the transfer of your data to you or another organisation;
  • Withdraw consent where processing is based on consent; and
  • Raise a concern with the Information Commissioner's Office.

These rights are subject to certain legal conditions and exemptions. In most circumstances, you will not be charged for exercising your rights. We may ask you to provide information to confirm your identity before responding to a request.

To exercise your rights, please contact us at hello@sainingcare.co.uk.

Security

Data security is important to Saining Care Agency. We use appropriate physical, technical and organisational measures to protect personal data collected through:

  • This Website;
  • Embedded enquiry forms;
  • Typeform forms;
  • Google Ads and conversion tracking; and
  • Tidio live chat, where active.

Although we take reasonable steps to protect your data, transmission of information over the internet cannot be guaranteed to be completely secure. You should therefore take care when deciding what information to send through online forms, email or live chat.

International Data Transfers

Some of our service providers may store or process personal data outside the United Kingdom. Where a restricted international transfer takes place, we will take appropriate steps to ensure that the transfer complies with applicable data protection law.

These steps may include relying on an adequacy regulation or using approved contractual safeguards, such as the UK International Data Transfer Agreement or an approved UK Addendum, where applicable.

Links to Other Websites

This Website may contain links to external websites. We do not control those websites and are not responsible for their content, security or privacy practices. You should review the privacy policy of any external website before submitting personal data.

Business Changes and Data Transfers

Saining Care Agency may expand, reduce, sell or transfer all or part of its business. Where relevant, personal data may be transferred to a prospective purchaser or new owner as part of that process.

Any recipient of the data will be required to use it only for the purposes for which it was originally collected or as otherwise permitted by law. We will take reasonable steps to ensure that your privacy remains protected.

Complaints

If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the matter.

You also have the right to raise a complaint with the Information Commissioner's Office, the UK regulator for data protection. Further information is available at www.ico.org.uk.

General

If any provision of this privacy policy is found to be invalid, unlawful or unenforceable, the remaining provisions will continue to apply.

This privacy policy is governed by the laws of England and Wales. Any dispute arising in connection with this policy will be subject to the jurisdiction of the courts of England and Wales.

Changes to This Privacy Policy

We may update this privacy policy when necessary to reflect changes to our Website, services, third-party providers or legal obligations. Any updated policy will be published on this page with a revised “last updated” date.

Contact Us

If you have questions about this privacy policy, wish to exercise your data protection rights or want to raise a concern, please contact:

Saining Care Agency
Email: hello@sainingcare.co.uk
Website: www.sainingcare.co.uk

Last updated: 11 August 2026